The Great Recession is now more than three years past, yet it’s still dominating the franchise landscape. Financing remains the biggest issue facing both franchisees and franchisors, creating a “new normal” that demands franchisors develop new strategies and cross frontiers, franchisees become more skilled and more qualified, and the industry work harder than ever to plead its case in Washington, on Wall Street, and on Main Street.
Franchisors Respond to the Credit IssuesOnce upon a time, the key role of a franchisor was to create a successful business system that could be reproduced again and again. More.