Dunkin’ Donuts Runs Geo-Social Holidays Campaign

ClickZ:

Dunkin’ Donuts has extended its geo-social marketing push in the New York City area into the holiday season. Foursquare and Facebook Places users who check in at locations in 27 surrounding New York and New Jersey counties, as well as Fairfield County, CT, will be eligible to win from an allotment of 1,775 prizes.

In a promotion dubbed “Get GifteDD,” winners will receive items like a $1,000 American Express gift card and prizes from 1-800-Flowers and Travel Pro Luggage. Participants can check in to the coffee brand’s NYC metro locations three times a day as part of the initiative, which kicked off last week and runs through Dec. 23.

“We already have about 1,500 people registered,” Missy Maio, New York metro marketing manager for Dunkin’ Donuts, told ClickZ News today. “We’ve seen an equal amount of check-ins. We are seeing one check-in per person…There have been over 300 prizes won so far.”

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