Unfazed by increasing competition in the fast-food industry, McDonald’s Restaurants (Taiwan) Co said it hopes to open 150 new outlets over the next five to seven years.
New McDonald’s Taiwan CEO Lynn Tan (陳麒亦) last week told reporters that the operator wants to increase its number of stores nationwide to 500, up from the current 353.
The expansion will be fueled by a franchising business model. Currently, 7 percent — 25 stores — of its 353 restaurants are run by franchisees.
Tan said McDonald’s aims to increase the franchising ratio to 30 percent as it increases the number of outlets to 500.
To offer customers a better dining experience, the Taiwanese arm of the global fast-food giant upgraded 22 outlets this year and has plans to give about 30 stores a facelift next year. More.