Nearly a year ago, Starbucks Coffee Company rolled out the nation’s largest mobile payment program with the goal of offering a truly innovative mobile experience for customers worldwide. U.S. customers were introduced to a smartphone application with a Starbucks Card stored within the app, providing the most convenient and fastest way to pay for Starbucks purchases. That momentum has continued as the company heads into its first mobile holiday season.
During 2011, Starbucks expanded its mobile payment program to give customers access to the fastest way to pay at more than 9,000 U.S. locations, introduced the Starbucks for Androidâ„¢ app, rolled out the Starbucks Card eGift feature, started international expansion and developed the Starbucks Cup Magic app to share augmented reality experiences in its stores and beyond.