McDonald’s is being fined $1.8 million by the government of Sao Paulo for giving away toys with Happy Meals, following a complaint by a consumer defense group, reported Brazilian trade publication Meio & Mensagem, Ad Age’s editorial partner in Brazil.
The Instituto Alana, a Brazilian nonprofit, claimed that the free toy with a McLanche Feliz (“Happy Meal” in Portuguese) “distorts values” and encourages “unhealthy eating habits” among children. The institute’s Children and Consumption Project filed a complaint with Procon-SP, part of the Sao Paulo government’s Department of Justice and Defense of Citizens. More.
McDonald’s Fined $1.8 M In Brazil For Free Happy Meal Toy
December 8, 2011 by Cris | 0 Comments