Central Restaurants Group, the local franchisee for Mister Donut, has decided to adopt an aggressive investment plan to double the number of Mister Donut stores nationwide from 260 to 500 in the next five years.
The expansion is in line with the policy of Duskin, the Japan-based franchiser of Mister Donut, to double its business in Asia in five years.
During his trip to Bangkok last week, Katsuji Yoneda, who manages Duskin’s overseas business development, said the expansion target was disclosed during a discussion with the franchisee.
“Thailand is the largest market outside Japan for Mister Donut in terms of sales volume,” Yoneda said, adding that Duskin wanted to increase Mister Donut’s presence outside Japan from the current 10 per cent to 20 per cent in the next five years.