What Causes Conflict In Franchise Relationships?

SmartCompany.com.au (blog):

Conflict can occur in any relationship, and franchising is no different.

Franchisees seek to grow profitable businesses in their relationship with the franchisor, and franchisors seek to maximise their market coverage in their relationship with franchisees.

Both parties are drawn to the relationship for different reasons.

Separate studies of the causes of conflict between franchisees and franchisors find that there are several acknowledged causes of conflict in franchise relationships, but that the relative importance of these causes differ according to which perspective is considered.

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