Mr. Rooter Plumbing uses Wally the Wrench in The Drip Game on Facebook to promote being Water-Wiseâ„¢ in real life.
The Drip Game is about stopping leaks, which has become a rampant problem in reality. More than 1 trillion gallons of water is wasted from household leaks each year, according to the Environmental Protection Agency.
“We started the Water-Wise initiative at Mr. Rooter Plumbing to bring attention to the importance of conserving water,” said Mary Kennedy Thompson, president of Mr. Rooter Corporation. “With The Drip Game we can make learning about water conservation more entertaining.”
And entertaining, it is. In the first month of being live, The Drip Game has been played more than 65,000 times. That equals more than 7,500 hours of playtime.