MarketWatch:
This month, in support of Dutch Bros.‘ mantra “make a difference one cup at a time,” the company’s customers helped raise $93,000 to benefit regional nonprofits. The donation is the result of Dutch Bros.’ annual Buck For Kids Day, an event during which all 173 locations give a portion of their proceeds to the community.
“Just in time for the holidays, we’re thrilled to share this Buck For Kids donation with the communities in which we work and live,” said Travis Boersma, co-founder of Dutch Bros. Coffee. “Our franchisees and customers are very committed to supporting local organizations, and we’re thankful for their eagerness to give back.”
In addition to fundraisers, such as Buck For Kids Day, the company reinvests one percent of annual gross sales back into the community, donating more than $1 million in 2010 to nonprofit organizations.