Pizza Hut Weaves The Brand Into The Indian Consumer Psyche

December 28, 2011 by Cris | 0 Comments

Best Media Info:

In order to celebrate its 15 years in India, Pizza Hut has launched a campaign that went on-air over the last weekend. The TVC comprises two ad films and revisits the history of the brand in the country, with consumers sharing their experience in terms of the contrast of their first pizza and what they get today. The campaign focuses on the changes that have taken place in their lives, but has not changed their memories attached with the brand.

Created by JWT Delhi, the first ad begins with twin sisters sharing their first experience of fighting with one another during their childhood and how their parents got them to Pizza Hut to patch up. Read more.

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