Develop Your Network In Greece, The Balkans And The Arab Countries

The Franchise Magazine:

Max Konstantinides, President of KEM SA and member of the Franchise Association of Greece, explains how franchises are continuing to flourish and are looking forward to a highly successful KEM International Franchise Exhibition in Athens.

Despite the financial crisis facing Greece, the country is still an evolved market offering a dynamic and growing franchise sector that offers great opportunities for the development of international franchises. It is true that the Eurozone crisis has made people more cautious about making all kinds of investments, however, the Greek franchise sector continues to thrive. Increasing numbers of people in Greece are planning to open businesses, but only as part of a large and established brand.

The organisers of the 14th KEM International Franchise Exhibition, due to take place March 2-5 2012, believe that franchising helps turn a crisis into an opportunity, and the event will provide companies with a platform from which to expand into Greece, the Balkans and the Middle East.

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