Smoothie King, the 1973 creator of the nutritional smoothie, unveiled today its IAm1 campaign—a handle for supporting guests in their fight to stay fit in the New Year and beyond. The Iam1 campaign will take Smoothie King’s mission to relentlessly influence and help more and more people achieve a healthy lifestyle one step further by inspiring guests to, themselves, be the influencers.
Launching initially with a microsite dedicated to encouraging guests to share their Smoothie King weight loss success story, the company will then pay it forward by supporting a guest who is struggling in their weight loss journey. Smoothie King will offer struggling guests a variety of ‘fit tools’ to kick off a year of better health, from a month of personal training to new workout shoes to Smoothie King nutritional retail products like the Lean1 Meal Replacement Tub.