Despite New Year’s resolutions, our hankering for something sweet is creating plenty of opportunity for American entrepreneurs. And husband wife team Danna and Adam Caldwell are cashing in on consumer’s sweet tooth with their frozen yogurt company Menchie’s.
Menchie’s originated in 2007 in Valley Village, Calif., and within a year, the Caldwells hired CEO Amit Kleinberger to lead the expansion into franchising.
“What attracted me about the brand is that the business model is a feel good model,†said Kleinberger, “From our party rooms to our free balloons and tattoos, our mission is to make you smile.â€