Planet Fitness, the national gym partner for NBC’s “The Biggest Loser,†opened its 500th location in Morton Grove, Ill., on Wednesday as the franchise company continues its expansion, which includes the goal to add more than 100 new facilities in 2012.
In terms of number of units, Planet Fitness is on pace to this year become the number one health club company in the United States, according to company officials. It already has the largest overall membership at almost 3.5 million members in the United States and Puerto Rico. Planet Fitness, headquartered in Newington, is known for its membership prices as low as $10 a month and “Judgement Free Zone†atmosphere.
Planet Fitness had just four gyms in New Hampshire when the company began franchising in 2003.