CiCi’s Pizza, home of the custom pizza buffet, announced today its 2012 growth plans to support its continuing 10-year “Build the Brand” initiative to add 500 new restaurants by 2020. Progress in 2011 included 22 new restaurant openings representing a nearly 25 percent increase in new locations over the previous year, and multiple new partnerships to accelerate expansion.
“As we enter year three of our ‘Build the Brand’ strategy, we are gaining significant momentum with the new partnerships and tools we’ve put in place,” said CiCi’s Pizza CEO Mike Shumsky. “2012 is a pivotal year as we move from the planning stages to deployment of our 10-year program in new and existing markets.”
Upcoming initiatives for 2012 include… read on.