Roasted Fresh

Hong Kong Standard:

In a sleepless city like Hong Kong, a caffeine punch is a necessity for a lot of people. For some, it could even be an addiction. For Raymond Tong Kwok- kong, who says he drinks five cups of coffee a day – a habit from his university days – the addiction is much more than caffeine.

It is about his passion for selling coffee. He is the chief executive officer of Pacific Coffee.

Tong, 36, is an electrical engineering graduate and a finance graduate from the University of Pennsylvania.

His financial background could have led him to investment banks in Wall Street. “I have a passion for business models. Not just working on finance and making big money, but rather running operations up front,” he said. Read more.

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