Planet Fitness Franchisees Form Independent Association

Club Industry:

Franchisees of Planet Fitness announced it has formed an independent association. Meanwhile, Planet Fitness corporate headquarters says it will form a second franchisee association.

The Planet Fitness Independent Franchisee Association (PFIFA) was created after a group of franchisees representing 80 clubs met on Jan. 19 in New York, according to Martin Sinozich, a Planet Fitness franchisee and an interim board member of the association.

The immediate goals of the PFIFA are to complete a membership drive, finalize the association’s website and communication portal, and elect a board of directors. The PFIFA has emphasized five areas to help its franchisees: benchmarking (sharing information and ways to increase profitability), business best practices, marketing, products and services and real estate, Sinozich says.

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