The wooden flooring business of H&R Johnson (India), Johnson Woodenza, a division of Prism Cement Limited, plans to expand its franchisee retail network to focus on high-volume markets.
The company plans to create a specialised franchised hub network in markets like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kochi, Kolkata and Ludhiana. This network will recruit multiple retail counters to drive business volumes.
H&R Johnson expects South India to contribute nearly 30 per cent of business volumes in the Woodenza business, while North and West India are expected to contribute approximately 25 per cent, and the East nearly 20 per cent.