The Franchise Association of South Africa‘s 2012 franchise directory, out now, has over 20 new franchises that have joined over the past year, representing the highest number of member franchisors in its 33-year history. The book explains the fundamentals of franchising and looks at what makes up a good franchise offer, gives guidance in areas such as financing, operations and viability and lists all its members, detailing their activities, history, opportunities offered and the financial costs of the franchises.
Franchising continues to show its resilience despite four years of recessionary restraints. According to Vera Valasis, executive director of FASA, “The continued growth of new franchise concepts proves that franchising is the entrepreneurial heart of any economy – its growth might be temporarily curbed due to the recent economic recession but it remains the one business sector that is always innovating and has the highest success rate.”