Edible Arrangements Expands Into 15 Countries

QSRweb.com:

Edible Arrangements continued its expansion in 2011 with the opening of 86 new stores. Ten locations are international stores, which includes the opening of the first Edible Arrangements in China and India.

Additionally, 23 of these stores carry the Edible To Go extended product line, which includes fruit sundaes, smoothies, parfaits, and natural, fresh-squeezed fruit beverages.

For 2012, the company has set forth an aggressive development strategy to sign 185 new franchise agreements and open 125 total new stores, including 18 international units, most of which are slated to include the Edible To Go line.

The brand has increased its grab-and-go selection, including Dipped Fruit Bundles, an increased assortment of dipped fruit boxes including Swizzle Berry Boxes, Chocolate Bark and Pineapple Pops, at all locations.

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