The problem franchisors face in recruiting quality franchisees isn’t a new one, but only recently have industry players begun to offer bold incentives, such as the reduction or elimination of fees.
In December, pool and spa franchise Swimart made headlines with the announcement that it will waive its $45,000 joining fee for independent operators prepared to rebrand as a Swimart store.
Then last month, kitchenware retailer King of Knives said the first three franchisees who sign up before April 30 will receive $20,000 worth of stock, valued at $40,000 at retail.
“It’s not an easy climate and there are lots of systems competing for the same customer,†franchise manager Daniel Hochberg says.