Resolving Conflict An Issue For Many Franchises

PhysOrg.com:

A new study into the causes and experience of conflict in the franchise sector shows that New Zealand franchisees can be disappointed with their franchising experience.

Towards Understanding and Resolving Conflict: Franchising in New Zealand 2011 was produced by Massey University and is the first major report to focus on conflict in the franchise relationship undertaken in New Zealand.

A significant number of those surveyed said their experience of franchising did not live up to their initial expectations, and the report highlighted communication and conflict resolution as the key areas that franchisors need to improve. The results of the current study however revealed a more complex situation.

“What is interesting is that franchisees have a very different view to franchisors over how satisfying the relationship is,” says Dr. Susan Flint-Hartle, a senior lecturer at Massey’s School of Economics and Finance, and author of the report. “In our 2010 report on the sector, franchisors reported a low incidence of conflict and that their franchisees were, on the whole, very happy.” Full article.

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