Established Food Brands Thrive

February 20, 2012 by Mark | 0 Comments

The sub-franchising menu is getting bigger. Whether it is Charley’s Grilled Subs, the US chain which has just extended its interests to Oman through its regional partner, or the homegrown Just Falafel, now looking to grow a regional footprint, a prospective sub-franchisee has a few options to choose from.

And the options now extend to the scale of the investments required to set up the business as well.

If it were an international food and beverages (F&B) brand that is sought, the upfront investment would be in the region of Dh1.5 to Dh2 million, while for a local or regional concept it would be Dh450,000 to Dh1 million. Read more.

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