Each week, the Financial Post revisits CBC’s previous week’s episode of Dragons’ Den. Mary Teresa Bitti captures what the cameras didn’t and in the process provides a case study for readers, zeroing in on what pitchers and dragons were thinking and what the challenges for the deal are going forward.
The pitch Accessible, affordable massage therapy. That is the concept behind Halifax-based Massage Addict, the latest venture for Lori MacKenzie, owner and president of the company. She hit on the idea when she injured her back a few years ago. “I was seeing a massage therapist a couple of times a month and it became very expensive. I remember thinking, surely if the therapist knew I was coming in for treatments so often they could afford to charge me less.†Full post.