McDonald’s Social-Media Lesson: Critics Tweet Back

Entrepreneur.com:

McDonald’s is tapping social media to help introduce the human faces behind its vendors, notably farmers who supply the beef, lettuce and potatoes for those Big Macs and fries.

But social media being a two-way street, consumers have been talking back loudly — and in some cases obscenely — via the Twitterverse.

As part of its “Supplier Stories” campaign this month, the fast-food icon promoted the #meetthefarmers hashtag on Twitter, linking to YouTube videos that feature folks like cattle rancher Steve Foglesong of Black Gold Cattle Co. in Astoria, Ill. Full post.

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