Lime Fresh, A Slower Alternative To The Fast-Casual Franchise

Entrepreneur.com:

When John Kunkel looked at the design of casual burrito restaurants, he noticed most put an emphasis on speed.

“At so many places, like Chipotle or Qdoba or Moe’s, it’s cold, hard plastic. The interiors scream, ‘Finish your food and move along,'” Kunkel says. “At Lime Fresh Mexican Grill, I wanted to provide a place where customers can stay awhile and have a couple beers. I took our cues from Starbucks and tried to make a ‘third place,’ a social place where people can come to hang out.”

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