Constant Contact Poll Finds Franchisors And Franchisees Expect Positive Financial Outlook For 2012; Will Use A Variety Of Marketing Tactics To Support Their Efforts

MarketWatch:

According to a new poll conducted by Constant Contact(R), Inc., the trusted marketing advisor to more than half a million small organizations worldwide, franchisors and franchisees are expecting a positive financial outlook for 2012. The poll of more than 200 franchisors and franchisees, conducted in January 2012, found that 86% of respondents expect to have moderate or strong financial performance this year. These findings echo those from a recent forecast by the International Franchise Association, which noted that after three straight years of decline, the number of franchise units are projected to increase nearly 2% in 2012 and total revenues increase 5% to $782 billion dollars.

“Franchises are beginning to feel a bit more optimistic about their futures,” said Eliot Grossman, senior manager for franchise, distributors, and direct seller groups at Constant Contact. “We’ve seen signs of this in our own operations over the past year. Our Franchise Program added more than 140 franchise brands, and 3,500 franchisee, dealer, and distributor customers during 2011–an indicator that franchises understand the important roll marketing plays to their business success.”

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