For many of Australia’s 69,000 franchisee operators, franchising is all about a delicate balance of power. For most of the last decade, as the sector enjoyed explosive growth, the franchisors held the power – and were prepared to use it.
But in the last 12 months, the franchisees have tried to take the power back.
They’ve created franchisee activists groups, such as the National Franchisee Coalition. They’ve launched media campaigns and websites to denigrate well known franchise groups such as the The Cheesecake Shop, Australia Post and Refund Home Loans. And they’ve tried to abandon a failed franchisor completely, in the case of book retailer Angus & Robertson. Continue reading this post.