John Stage winces at the phrase “restaurant chain.†To the co-founder and CEO of Dinosaur Bar-B-Que, it has connotations of cookie-cutter building designs and identical menus.
Instead, Stage prefers to say that Dinosaur is building “ a collective.â€
Dinosaur, which started in Syracuse in 1988 and has been a downtown Rochester institution since its opening in 1998, is expanding its presence in the greater New York City metropolitan market. And it has eyes on Buffalo.