No ads. No celebrity endorsements. No meal deals. No upsizing. Grill’d Burgers wants a brand without the trimmings.
“We don’t believe in loyalty programs,†says founder Simon Crowe. “We don’t believe in highlighting some people to the exclusion of others. We want the business to be communal in its feel.â€
So says one of the few people in history to have a burger named after them. The ‘Simon Says’ burger is a grilled chicken breast with avocado, bacon, salad, tomato and herbed mayo. Read more.