Real Digital Media, provider of the enterprise-class NEOCAST digital signage platform, and Independent Purchasing Cooperative Inc., the independent Subway franchisee-owned purchasing cooperative, today announced expansion details for the Subway TV & Radio digital signage network.
Designed to enhance the Subway customer experience worldwide, the Subway TV & Radio digital signage program aims to better inform customers of their food and drink options, introduce new menu items and enhance the visibility of in-store promotions. It is designed to act as a marketing and sales vehicle streamlined to fit within the daily operations of franchisees’ restaurants.
The network has been expanding rapidly since it was launched in 2010. Approximately 1,000 installations have already been deployed in the United States, with more than 500 installations in the Los Angeles market area, and plans are underway to soon expand into international markets. Read more.