As point guard for the Phoenix Suns, two-time most valuable player Steve Nash is best known for dribbling, passing and shooting.
But the Canadian professional basketball player also has a keen interest in business development, and recently became an equity partner in Liquid Nutrition, a Montreal-based company that sells “functional†beverages to consumers, which serve as healthy meal replacements.
Mr. Nash is also a master franchisee and plans to open 20 Liquid Nutrition stores in British Columbia, where he was raised, including some in the dozen-plus fitness and sports clubs that bear his name.
Mr. Nash is among a growing number of pro athletes who are moving into franchising in preparation for life after their sports careers end. Some may look to franchising as a way to provide a future living, others who are financially set for life may want to continue a legacy and compete on a different stage. Read more.