Berjaya Retail Bhd has signed a franchise agreement with US-based RadioShack Corp, paving the way for the company to become the master franchisee of RadioShack for the ASEAN countries.
The 10-year agreement gave the right to Berjaya RS Sdn Bhd, a subsidiary of Berjaya Retail, to be the regional brand developer of RadioShack.
Berjaya RS Sdn Bhd chief operating officer Yau Su Peng said: “This agreement also gives us the right to open RadioShack retail stores, distribute products, sell products online as well as to sign on sub-franchise anywhere in the region.”
Yau said the first outlet in Malaysia will be opened at MidValley in six months, and the company is eyeing to open more outlets by year-end. Read more.