McDonald’s has launched a bid to back British and Irish farmers, with efforts to boost the number of young people in the industry and improve environmental and animal welfare standards.
In the first year of the scheme, the fast food chain will invest £1 million in several projects, including a 12-month training placement programme for agricultural students spanning the supply chain from farm to restaurant.
In addition, more than 200 farmers will trial a free simple carbon calculator, developed to help livestock farmers measure their farms’ carbon emissions and take steps to reduce the environmental impact and make their businesses more efficient. Full article.
McDonald’s Launches Farming Project
March 23, 2012 by Mark | 0 Comments