Staying Ahead Of Copy Cats

April 2, 2012 by Cris | 0 Comments

QSR magazine:

Even companies with no plans to expand into China may find the world’s most populated country hard to ignore.

Take, for instance, In-N-Out Burger Inc., the Irvine, California-based burger enterprise with 277 locations in California, Arizona, Nevada, Utah, and Texas. The privately owned hamburger chain boasts a cult-like following of its limited menu, featuring the trademarked Double-Double (two patties, two slices of cheese), Animal Style (mustard-cooked patty with extra sauce, pickle, and grilled onions), and Protein Style burgers (burgers wrapped in lettuce, without the bun).

New store openings have been known to attract long lines of customers willing to wait overnight for In-N-Out’s freshly made burgers and fries cut from fresh potatoes within view of the cash registers. Read more.

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