Boot Camp Marketing Program Offers Freedom From Franchises

April 4, 2012 by Cris | 0 Comments

Albany Times Union:

Many fitness trainers dream of one day running their own studio or boot camp. They imagine the sky’s the limit when it comes to earning money and that their business will be a reflection of their professionalism, knowledge and ambition. Yet, there can be a steep learning curve for fitness and boot camp marketing and many small businesses fail before they really get started. For that reason, many people opt to purchase a franchise. But is that really the best option out there?

“There are two things wrong with the fitness franchise model,” explains Sam Bakhtiar, a millionaire trainer and CEO of the Fitness Concepts boot camp in Chino Hills, California. “First, fitness franchise fees are notoriously high, which will cut into your initial profits and often causes negative balances – at least initially. Secondly, the franchise owner misses out on the pride of ownership because he or she really has no control over the brand. All the boot camp marketing materials, policies, logo designs and promo campaigns are already outlined and you’re under contractual obligation to adhere to these set standards.”

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