Glen Bell didn’t frame the first dollar he made selling a taco. When his dream to bring great Mexican food to mainstream America became a reality, it wasn’t the first sale that he would remember for the rest of his life; it was the first customer. “He was dressed in a suit,†remembered Glen, “and as he bit into the taco… the juice dripped onto his tie. I thought, ‘uh oh, we’ve lost this one.’ But he came back and said ‘That was good. Gimme another.â€
In the years following that first taco, Glen remained deeply focused on the customer. He spent his entire life looking for ways to make a customer’s experience better—and he succeeded. That’s Glen’s legacy.