Mark Siebert, CEO of iFranchise Group, a leading franchise consulting firm based in the Chicago area, has seen an uptick in the number of their clients who are part of a currently “hot†trend in franchising: mobile or vehicle-based concepts.
“In today’s environment, being flexible, keeping overhead low, and meeting consumer demand is key for any business owner,†says Siebert. “Therefore it’s no surprise that we’ve seen the number of mobile franchise concepts increase significantly, especially in the last year or two. From the incredible explosion of mobile food trucks to many other types of consumer and business services, more and more creative business owners are taking their ideas on the road, rather than relying on traditional physical locations.â€
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