Organics: The Next Level In Burgers

May 21, 2012 by Mark | 0 Comments

Food and Drink Digital:

The lunch crowd is out in full force on this gloomy Tuesday afternoon, and business at Carlsbad’s Elevation Burger is hopping. Still, there are a few spots left, and Ron Weinberg leads the way to a two-seater close to the windows. If there’s a best table in the house, he’s the one to ask: he owns the place.

Weinberg hasn’t always been in the burger business. “I was mostly involved in technology and financial services,” he explains. “But the capital market is something you’re not really directly connected to – I always wanted something I would be connected to more, and food was a good direction.” It’s a modest assessment, breezing past the Yale and USC graduate’s past work with Fortune 500 shortlisters like JP Morgan and Bank of America, but it’s also an efficient way to get to the heart of what interests him most in the here and now: burgers. Carry on reading.

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