TCBY Eyes Dallas As Franchising Priority

August 17, 2012 by Mark | 0 Comments

Having already exceeded 2012 franchise growth expectations with its new self-serve frozen yogurt operating model, TCBY is now focusing on key markets across the U.S. for continued growth and the Dallas/Ft. Worth area is first on the list.

“It’s such a refreshing time to be part of TCBY,” said Tim Casey, CEO of TCBY. “We have been hard charging, but thoughtful in our growth, product development, marketing and franchise support in the last eighteen months and have garnered the type of momentum this brand deserves.”

TCBY is looking to grow in the Dallas/Ft. Worth market by 20 stores in the next three to five years. TCBY has already opened six new self-serve stores in the area and has an additional three stores in development.

TCBY signed an area director agreement with Lone Star Restaurants in 2010 to grow in Dallas, and the new stores that have opened boast some of the strongest unit performance in the company’s system.

In Franchise Site

Roads Are the Future of Solar Power
How Robots Are Making Us Happier
Wearable Intelligence in Energy
April Fools: Helium Beer
Wearable Intelligence in Healthcare
Pixar: The Math Behind the Movies
Watch Silicon Valley Episode 1
The Body Dryer
How Does Cryogenics Work?
Robo-Suit Body Extender

In Our Directory

Related Posts

Related Resources


No comments yet.

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.