California Tortilla

Minimum Investment: $250,000
Type: Franchise
Training Provided: Yes
Financing Assistance: Yes, third party

"There are 7 other restaurants around me and mine's the one with the line out the door."
- Sean Gray, California Tortilla franchisee

California Tortilla:
A Unique Twist on the Ordinary Franchise

California Tortilla_2

Don't you want to be the one with the line out the door? With an entire marketplace of "me-too" franchises, you need something different. Something unique. Why? Because uniquely-positioned franchise brands attract customers - and we'll prove it to you! They're also exciting to own, have higher profit potential and lead to extraordinary success.

California Tortilla is best known for its fresh made-to-order offerings, vibrant décor and ground-breaking marketing promotions. It has a proven business model, strong earnings potential and is part of the fastest-growing segment in the restaurant industry. If you’re looking for just the right business but keep finding more of the same bland ideas, take a look at California Tortilla. We’re a spicy, refreshing alternative to the ordinary business. Plus, we’ve been looking for you. And you may not know it yet, but you’ve been looking for us.

California Tortilla is growing rapidly!

For the past 50 years, the restaurant industry has been made up of three primary segments: fast food, casual dining and fine dining. Nowadays, consumers still want their food fast, but they also want it healthy and at great value. That’s why a new market segment - with restaurants like California Tortilla - is taking over the restaurant scene! It’s called "fast casual." It’s still new, but it’s already dominating the industry and is soon expected to hit double-digit increases!

Ethnic flavors are making the biggest moves and have been identified as the single hottest food category over the next five years.1 What’s more, the market growth for ethnic foods will be 50% over the next decade!2 And Mexican - along with other global flavors - is leading the way.3

Why customers love California TortillaCalifornia Tortilla_1

At California Tortilla, our award-winning, critically-acclaimed food makes us incredibly popular. But it’s not the only thing. Our combined emphasis on "spunky" customer service, specialty burritos and playful promotions is what has led to lines out the door since our inception. They complement each other better than cheese, tomatoes and tortillas!

All this originality and innovation result in additional customer traffic for you. As a California Tortilla franchisee, you’ll never lack fresh marketing ideas to increase traffic, get more sales and add profits to your bottom line!

Why everyone else loves California Tortilla

California Tortilla continues to redefine the fast-casual Mexican segment. And even the experts are noticing! We’ve been voted Best Burrito, Best Vegetarian and Best Kids Restaurant by Washingtonian magazine, named #15 on Fast Casual’s 2009 Top 100 by Fast Casual magazine, one of the Top Ten Fastest Growing Franchise Concepts in 2008 by, and voted Zagat’s Best Bang for Buck.

As a franchisee, you get all the benefits California Tortilla offers:

  • A proven, established concept in a rapidly-growing niche.
  • A recognized name with a uniquely-positioned brand.
  • Assistance with site selection, lease negotiation, construction and design.
  • High-profile promotions, press coverage and social networking.
  • A loyal following of repeat customers.
  • An innovative approach to food, service and customer appreciation.
  • Additional in-store revenue opportunities.
  • Individualized grand opening and marketing plans customized for you!

To top it off, California Tortilla’s management team has years of experience in restaurant operations and customer service. Our knowledge of the industry lets us provide expert guidance and state-of-the-art support to you as a franchisee.

This is the franchise recipe you’ve been looking for

As you can see, California Tortilla offers anything but ordinary food. And we’re far from an ordinary franchise. If you’re ready to own a food business that’s different, one that doesn’t burden you with the same recycled ideas, now is your opportunity to join. Learn more today!

1 Packaged Facts, division of
2 Promar International market research firm
3 Entrepreneur magazine

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