New Ad Campaign Helps Fazoli’s Blow Away Competition

Chain Leader:

Fazoli’s is taking on its quick-service competitors with a new television advertising campaign created by Nashville-based BOHAN Advertising|Marketing that features an unusual cast — flying fast food. It breaks this week in 26 markets.

In the spot, a fast food customer watches as a gust of wind blows through the restaurant, hurling his burger and fries outside into a storm of flying tacos, drinks and even a bucket of chicken. A businessman on his cell phone gets splattered by a burrito. A woman swerves as a strawberry milkshake lands on her windshield. The spot cuts to shots of Fazoli’s new menu items, priced at $4.99, including drink and unlimited breadsticks (in participating markets), while the announcer explains fast food “is being blown away” by the new menu.

It is the second in a series of humorous spots BOHAN created as part of a cross-platform advertising strategy that includes an interactive campaign, www.freespaghetti.com.

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