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A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.
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By Ty Tribble and Dane Carlson.
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Convention Displays on July 30th, 2008 at 9:35 pm
Trade shows are great way to promote your product and or services but I would advice anyone planning on attending a show to their homework. You must be prepared and have a plan on how you will market your products.
Trade Show Steve on August 16th, 2009 at 9:11 am
hi Ty,
I agree with you on the potential for trade show marketing, but I would add this… you better know what you’re doing, and do it right. Trade show marketing can be very cost effective, or it can be a way to blow through a marketing budget very quickly. You need to know what you’re doing! Steve, aka “trade show steve”
Johnmilton on June 5th, 2011 at 7:06 am
It’s a means of getting new clients and increasing the visibility of a company’s products and services among the target market. Some trade shows are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press.