A good MLM will focus on retail sales as much or more than recruiting new distributors. If the products bring value, the company will be able to lead with the products and convert retail customers to distributors, not the other way around. If the focus is on recruiting and you have to buy a certain volume to be a distributor, this is not a good sign. This is more of a pyramid scheme than a legitimate business.
Good MLM Will Focus On Retail Sales
September 15, 2006 by Ty | 3 Comments
In Network Marketing Trends
Steve Durfee on November 17th, 2006 at 7:43 am
By offering 2 opportunities at the same time i.e., a Network Marketing Opportunity and a Wholesale/Retail Opportunity the distributor can truly generate a significant retail profit which encourages “leading with the product” At $5 per box our product is 100 to 300% below our competition’s price. If the distributor retails our product for $10 per box he or she has doubled their money and still provided their customer with product below the going market price.
Steve Durfee aka DoctorCoffey
Home Candles Business on January 26th, 2009 at 12:00 am
I agree!
I’ve been a distributor for natural vegetable-wax candles since 2006. When you offer a unique, quality product, the sales will come, especially for me and my niche of die-hard candle lovers.
A lot of people who initially buy the candles simply for the pure enjoyment of them eventually decide to sign up as distributors themselves. This makes it the perfect home business for them, as they are associated with a product they actually use, enjoy and really believe in.
There are some good, legit companies out there, and I, for one, am happy that I chose one that has an excellent product line to match an excellent business opportunity. It does work out well.
Gene Culver on July 16th, 2010 at 9:17 am
I don’t think you should lead with either one. You must lead with attraction marketing and who you are. People join you not your product or opportunity.
MLM is the fastest way to grow wealth.
If you really want to recruit, the formula is as follows.
Attraction marketing + List Building = Growing business.
When you build value, you become attractive, when you become attractive, you build a list, when you build a list, you build a business.
It’s that simple.
MLM get’s a bad name only from those that can’t do it because they don’t know how. That doesn’t mean it can’t be done.
If an NFL player returns to his high school, he will tell the class what they need to do to make it all the way to the NFL. Why? Because he has done it.
The guys who did make it will always give you reasons why you can’t make it. Why? Because misery loves company and he doesn’t have the formula for success.
Building a business is easy once you know how.
Thanks
Gene Culver