Does Your MLM Ignore Online Marketing?
The truth is most MLM companies do not promote online marketing largely for 3 reasons:1) MLM or network marketing is a relationship one-to-one business. The internet was perceived by old-timers who built the industry as anonymous and impersonal. Hmmm. Impersonal? Tell that to all those people who use online dating services, and those that have met their spouses online. Internet marketing facilitates relationships. In many instances it is better than belly to belly.
2) Virtually all proprietary MLM products are trademarked. Companies are afraid they can’t control the use of their trademark online, opening themselves up to all sorts of liabilities and possible legal issues.
3) The is no “best-way” to start. The net is vast. Advertising opportunities are everywhere! Home parties have simple formulas – make a list- find a host/hostess- do the party-collect orders. I don’t believe that there is a basic “one-size-fits-all formula” for online marketing. Not so easy to teach and potentially full of legal land mines for MLM corporate attorneys.
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Internet Marketing » Blog Archive » Why Network Marketing Companies Ignore the Internet on October 14th, 2007 at 3:10 pm
[...] Ty wrote an interesting post today on Why Network Marketing Companies Ignore the InternetHere’s a quick excerptAdvertising opportunities are everywhere! Home parties have simple formulas – make a list- find a host/hostess- do the party-collect orders. I don’t believe that there is a basic “one-size-fits-all formula” for online marketing. … [...]