Vector Marketing Corporation, the direct sales division for Cutco Cutlery, the largest kitchen cutlery manufacturing company in North America, presented several awards at the Pi Sigma Epsilon (PSE) Pro-Am Sell-a-Thon sales competition at PSE’s National Convention held March 24 – 29 in Norfolk, Virginia.
Vector Marketing sponsored the Pi Sigma Epsilon Pro-Am Sell-a-Thon, which is based on the SPIN Selling® principles created by Huthwaite, Inc. (and described in the best-selling book “SPIN® Selling”) and Anthony Parinello’s “Getting the Second Appointment.”
The Pro-Am Sell-a-Thon pairs collegiate PSE members with sales professionals to provide the students with training on SPIN Selling®. The purpose of this event is to teach the participating PSE students sales skills, to promote sales as a professional career and to provide an opportunity for sales professionals to share their knowledge with students. The students and their coaches work to develop a ten-minute sales call plan with a buyer. The close to 90 participating students are then videotaped making their sales call and the finalists are selected from the tapes.
Logo from Vector Marketing
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