Direct Sellers Try To Cash In

ajc:

There are a few unlikely ways to become a millionaire — you could win the lottery, inherit money from a wealthy relative, or in the case of Stormy Wellington, you could sell hope.

“My ultimate goal is to be a millionaire before the end of the year and to help others do the same,” said Wellington, 29. In October, the single mother of two from the Camp Creek area was on the verge of losing her house and “everything except my mind,” when she discovered Ardyss International. The Mexican direct sales company, which began operating in the U.S. two years ago, is best known for Body Magic, a $170 girdle-like garment that promises the wearer an immediate reduction of two dress sizes.

In just a few months, Wellington, formerly a corporate account representative, was making $7,500 a month and building a team to help push her closer to her goal. Today she is a platinum president — the highest level in the organization — ranking over 17,000 distributors nationally (she personally recruited 70). Her income has reached as high as $100,000 a month.

She has ads on television, radio and a MARTA bus; a Web site and her own training materials called “Stormy’s Way.” She saved her house from foreclosure, put her kids in a private school and became a model for direct sellers across the country hoping to reach the American Dream one garment or cleaning product at a time.

Logo from Ardyss International