Monavie To Launch EMV Energy Drink In Brazil

FoodBizDaily:

After completing a year in Brazil, MonaVie is testing a new energy drink in that market with the launch of MonaVie EMV™ – the only one available in Brazil through direct sales.

A fusion of guaraná, taurine, açaí and the fruit juice of fourteen fruits, EMV is MonaVie’s bet to grow in the segment. The Brazilian Association of Direct Sales (ABEVD) recorded a significant growth of 18.6% in that segment during third quarter of 2009 compared to the same period last year, totaling revenues of R$2.146 billion.

The company’s flagship, MonaVie Original, reached accumulated sales of R$20 million in Brazil in one year and U$2 billion in the U.S. for the last four years along with other line of beverages.

This year the company debuted in Japan, Mexico, Canada, Australia, England, Poland and the Netherlands. MonaVie Original offers a blend of 19 fruits such as açaí, acerola, cupuaçu, blueberry, cranberry and pomegranate, but the company does not reveal the exact formula.

The main ingredient is açaí fruit from the Amazon. “The company encourages sustainable harvesting of fruits and cooperative partnership” explains Mauricio Patrocínio, CEO of the company in Brazil.

Logo from Monavie