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How to Vet a Franchise

When I was in my late twenty’s, I had a horrible experience buying into a popular franchise concept. I am a lover of all things business and have been self-employed most of my adult life. After my sour franchise experience, I have investigated hundreds of franchises trying to find just the right thing. At this point I consider myself a franchise investigation pro. Here are the questions you need to know to ask in order to properly vet a franchise.

The Art of SEO: How to Increase Your Search Ranking

SEO is a complicated and constantly evolving field that requires diligence to master. In order to succeed, plan to spend the necessary time to craft and implement your own SEO policy. If that is simply not possible, outsource the task of SEO so that you can focus on the core of your business.

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Promotional Items: A Classic Method for Increasing Brand Awareness

While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed. Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing brand awareness when people use them in places where they do most of their business decision-making.

How to Prepare to Run Your Own Business While Still in School

You don’t have to wait to start preparing to run your own business. While you may not have the time, money, or skills while you’re in school to begin your operation, that doesn’t mean you have to sit still. There are plenty of things you can do while in school to get yourself ready to run your own business. Take relevant classes, meet new people. and get a side job to help finance your business venture when you graduate. All of these are concrete steps that you can begin taking now, and when the time comes, your business will have a head start because of it.

Five Places You’ve Probably Forgotten to Put Your Logo

For sure you’ve placed your logo everywhere you can think of. You’ve covered all the usual suspects—your website header, your profile photos on social media, your product packaging—but where else can you display your logo, the all-important image that represents your brand? Here’s a roundup of five places you might have missed.

How to Write Compelling Content

To write compelling content is a choice. Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources. The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.

6 Tips for Starting an Ecommerce Business

More than 200 million shoppers are going to be spending money online this year. There’s never going to be a better time to start that new ecommerce business you’ve been thinking about. If you want to start an ecommerce business and sell products online, this checklist will guide you through it.

Getting the Most out of Your Cloud System

Too many businesses aren’t getting the most out of their cloud set-up. They just view it as somewhere to store data, a way to save money and keep their information safe. However, the cloud also offers companies a large number of other functions and options that can bring real benefits. These benefits aren’t anything fancy or complicated, but they will give your business a bit of an edge. Read on to learn more.







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