Business Opportunities Weblog

October 17, 2007 by Rich Whittle | 5 Comments

Inc.:

Anyone who does business online worries about how to boost Web traffic. But traffic is only part of the story.

Equally important is the conversion rate–the percentage of customers who actually buy something. On average, companies report that only 3 percent of Web surfers actually buy, according to a survey by Shop.org, a division of the National Retail Federation.

Here’s a look at how one company boosted its conversion rates. Stamps.com, which allows users to print postage and shipping labels from any computer, redesigned its website after testing 12 versions of its site with consultancy OTTO Digital. The company’s conversion rate rose by 20 percent.

• Explain What You Do

The original headline, “Never Go to the Post Office Again!” communicated a benefit of using Stamps.com. But the new, larger headline, “Postage on Demand,” communicates more succinctly what Stamps.com actually does.

• Put The Logo On The Top Left

The Stamps.com logo was beefed up and moved from the top right to the top left because research shows that viewers’ eyes are immediately drawn to the top left of a website.

• Clarify The Offer

The company enlarged the $80 bonus offer and the wording was clarified. Marketing director Sebastian Buerba suspects that customers viewing the old site believed they needed to pay $80 in order to get the scale, postage, and supplies. The new wording itemizes the various aspects of the offer, and highlights the fact that it’s risk free.

• Make The Call To Action Clear

In the original layout, the call to action was a small button labeled “Sign Up” attached to the $80 offer. But “Sign Up” is intimidating to customers, implying a lengthy form with lots of personal information, says Buerba. The new language, “Get Postage!” is direct and urgent. Also, the button is now red, larger, and centered at the bottom of the page.

Photo by OfferMatica.

In Ecommerce, Internet, Sales | 5 Comments

October 17, 2007 by Rich Whittle | 1 Comment

Toledo Free Press:

Marissa Milliron isn’t your typical entrepreneur. Sure, she came up with an original idea and found a way to produce, market and sell it like any budding businesswoman would. She’s got her tax identification number, a checking account and a debit card for business expenses.

And in a little more than four years, she’ll have a driver’s license to hand deliver the homemade treats she created to pooches.

Marissa, 11, started her organic dog treat business, Marissa’s Organic Doggie Treats, late last year after her mother, Susan, attended a trade show and met a woman who sold a similar product. “I thought that was so cool, so I decided to make a business out of it,” said the sixth-grader.

It took about three test runs to get their recipes to meet the standards of their four pooches, Bo, Pugs, Lucky and Zee, Marissa said. What they wound up with, she said, were three different flavors of treats — Pugs-Alicious Peanut Butter Muffies, Zee-Tacular Apple-Cinnamon Drops and Bo’s Bodacious Chicken Biscuits.

Marissa plans to donate 5 percent of all her profits to Humane Ohio and 5 percent to the Toledo Area Humane Society, she said. What will she do with the other 90 percent of her profits?

“She’s paying back her investors,” Susan said with a smile.

Photo by Toledo Free Press.

In Entrepreneurship, Kids, Success | 1 Comment

October 17, 2007 by Rich Whittle | 2 Comments

The Jasper Newsboy:

Pete Shivers just got tired of scraping up the side of his truck getting the mail.

He lives where there is a row of mailboxes, so when he came in after dark and tried to pull up close enough, he would scratch his truck on other boxes. The idea of having to reach all the way back into a dark mailbox was another factor, according to Shivers.

So, he invented a mailbox drawer that slides out, and found a manufacturer in Hot Springs, AR, who would build it out of heat resistant polypropelene plastic.

So far, the mail carriers Shivers has polled all like the pull-out drawer and say it makes their job easier.

To date he has sold 250 of his invention to places are far away as Canada and South Carolina.

Photo by Jasper Newsboy.

In Invention, Niche, Startup | 2 Comments

October 17, 2007 by Rich Whittle | 1 Comment

Wilmington Star:

Quickly wheeling around the cramped workspace, Duckelson Duval loads a commercial ice cream maker with water and sugar, and asks his daughter for a bucket of chopped strawberries.

Stretching from the seat of his wheelchair, he packs the berries in with a spoon using a mirror to see. The owner of Mariah’s Water Ice, Duval is too busy keeping customers satisfied during hot summer days to be slowed down by a disability.

A longtime entrepreneur, Duval’s latest business specializes in Italian ice style treats, with flavors ranging from strawberry to passion fruit and just about everything in between when his three children are concocting new recipes.

Duval hopes his young business will be something his children can benefit from in the future, either paying for college or expanding into a larger operation. “With a lot of hard work,” he says, “hopefully the future holds great things for us.”

Photo by Wilmington Star.

In Entrepreneurship, Operations, Small Biz | 1 Comment

October 17, 2007 by Rich Whittle | 2 Comments

The New York Times:

Small may be beautiful, but looking too tiny is another matter. That is what Angela Ford thought six years ago, when she started TAG Worldwide, her Chicago-based real estate and property management firm.

At the time, Ms. Ford was working on the staff of a property management company, and the last thing she wanted her customers to think was that she was operating the business during her lunch hour.

So to create the impression that the company was bigger, she searched for an answering service that used live operators. Customers would call Ms. Ford’s home phone number and immediately be forwarded to the service. “The operator would say, ‘Let me see if she’s available’ and try my cell,” Ms. Ford recalled. “If I could take the call, I would.”

These days, it may be easier than ever to pull off this feat, thanks to technological advances. Companies can produce their own polished marketing materials, use far-flung virtual assistants to answer phone calls, design sleek Web sites and the like. Even the use of e-mail helps. “Yesterday’s meeting is today’s e-mail,” Mr. Siegel said. “You can have a little hole in the wall office and no one would know.”

Photo by Peter Wynn Thompson.

In Marketing, Psychology, Small Biz | 2 Comments

October 16, 2007 by Angela Shupe | 0 Comments

The Enquirer:

Tracy Stacey of Hyde Park has given the term “stay-at-home mom” new meaning, one that reflects the entrepreneurial spirit of the swelling ranks of women who have ditched corporate America and started home-based businesses to gain economic independence and job autonomy.

In addition to running a household with four children and a husband, Stacey, a former Procter & Gamble manager, last year started a monogramming business, Keep Me in Stitches, from her home.

“I wanted to apply my MBA and business knowledge from P&G to start my own business . . . and bring fresh ideas to monogramming,” she said.

According to the embroidery trade publication Embroidery Monogram Business, the number of people considering starting home-based embroidery business mirrors the growth in home-based businesses in general. According to the latest data from the U.S. Census Bureau, home-based operations account for 53 percent of all small businesses.

Stacey, who received her master’s degree in business administration from Xavier University, developed her business savvy while working for Cincinnati-based P&G, where she was a sales and marketing project manager for 12 years.

She was also running a household and raising her 1-year-old daughter. When she became pregnant again, she and her husband decided that it made sense for her to stay home. She took monogramming classes and bought an embroidery machine, which was no small investment.

In News | 0 Comments

October 16, 2007 by Angela Shupe | 0 Comments

OC Register:

Phyllis L’Hommedieu planned to be a computer scientist.

But her interest shifted when she took a stained glass class at Cal State Fullerton.

Unfortunately, she had to drop the class after one of her son’s suffered an accident and needed special care. Ten years ago she took an online glass class and began attending a conference in Las Vegas.

“I just thought it was really fascinating; I was hooked,” said L’Hommedieu about learning to make art pieces out of melting glass. “I started playing with glass, melting it and I never looked back.”

L’Hommedieu, of Placentia, and her son, Kevin Bellwood, co-partnered to open Glass Obsessions three years ago in Yorba Linda.

At Glass Obsessions customers can buy gifts from the artists’ gallery, take a class to learn how to make glass pieces or buy supplies to make their own if they already know how to work with glass.

Glass Obsessions offers a variety of glasses such as frit, sheet, diachronic, color bars, stringer and rod glass.

Christmas ornaments, beads and jewelry are some of the items that can be made with the glass sold in the shop.

In News | 0 Comments

October 16, 2007 by Angela Shupe | 0 Comments

Business Wire:

TalentDrive, an innovative online resume sourcing company, is leveraging the professional expertise of career women-turned-stay-at-home moms to review and analyze resumes from the comforts of their home.

TalentDrive is the first company with the capability to pull resumes from more than 40,000 Web-based locations – including niche job boards, local community Web sites, social networking sites, university Web sites, etc, – combined with experienced industry analysts who provide objective, eyes-on review of resumes. TalentDrive’s industry analysts are comprised of close to 75 stay-at-home moms with over 10 years of industry experience within Sales, Manufacturing and Distribution, Information Technology, Finance/Accounting, and R&D/Engineering.

“TalentDrive gives me the flexibility I need to apply my professional skills while staying home to raise my family,” said Lisa Cervieri an 18-year veteran of the financial services industry. “Not to mention, it’s a great concept for recruiting. I would have benefited greatly from TalentDrive’s services back when I was a hiring manager.”

Cervieri oversaw Bank of America’s nationwide institutional client service group aimed at midsize to large corporations and retirement plan sponsors. For a decade she had hiring authority for their nationwide network of client managers. She has been out of the workforce since 2003 caring for two young children and volunteering. She recently dipped her toe back into the industry with TalentDrive, which depends on intuitive resume reviews by professionals – professionals like Cervieri.

“TalentDrive has given me a great start back into the workforce, at my own pace, and I feel like it gives me some real insight into how employers’ needs are changing,” said Cervieri.

In PR | 0 Comments

October 16, 2007 by Rich Whittle | 1 Comment

FSB Magazine:

You probably don’t know the name Scott Jones, but chances are his life has touched yours. Checked your voicemail lately? You’ve got Jones to thank. Pop a CD in your computer, and iTunes brings up the track names. That feature comes from another of Jones’s companies, Gracenote. When Indiana last year adopted daylight savings time, it was Jones who pushed hardest for the change.

Jones’s latest company, ChaCha, is developing a potential rival to Google – a search engine assisted by human experts who will help you find your answer.

And here’s what Jones claims to have on deck: self-propelled robotic lawn mowers, a method to sequence your entire DNA in one minute, a way to make humans fly.

From anyone else these might seem the ravings of a madman. But Jones backs up his ideas with a fortune he estimates to be worth $150 million, a brain that lets him keep pace with the geekiest of scientists, and a knack for managing startups.

His ambition is to change the way people live, and he figures that any one of his half a dozen or so new startups could do just that.

Read more.

Photo by scottajones.com.

In Invention, Profiles, Success | 1 Comment

October 16, 2007 by Rich Whittle | 0 Comments

ReadWriteWeb:

Take a sheet of paper and write down everything you can think of that’s white. You have 15 seconds, go. Done? Good, now take 15 seconds and write down everything that is or could be in your refrigerator that’s white. Finished? Raise your hand if had better luck with the second list.

Dan Heath, who co-authored the book Made to Stick: Why Some Ideas Survive and Others Die with his brother Chip, started his talk by asking the audience to complete the exercise described above.

We’ve all heard the term “thinking outside of the box,” Heath told the audience. But thinking out of the box isn’t really as great as it sounds. As his exercise demonstrated, it can make things harder. “We don’t need to think outside the box, we don’t need to escape it, what we need to do is find the right box and get in it,” said Heath.

Inside the box thinking is found all around business in the form of what Heath called a “high concept pitch.” Example he gave are Jaws in space = Alien, Die Hard on a bus = Speed, and Blockbuster by mail = Netflix. These pitches are boxes that inform creative decisions down the line.

“The idea that we need to think out of the box is wrong,” concluded Heath, “instead we should go box shopping. We need to try on as many boxes as possible.”

Photo by anker1922.

In Ideas, Operations, Productivity | 0 Comments

October 16, 2007 by Rich Whittle | 2 Comments

The Daily Citizen:

The light bulb that came on in Chip Housley’s mind while he sat in a deer stand two years ago didn’t frighten away any deer.

Bored as he waited for his prey to walk by, Housley was thinking about the use of scents in deer hunting when an idea occurred to him: Why not use technology similar to that used in household “plug-in” scent dispersal units to get the same effect with deer scent?

The invention was a black plastic box about the size of a liter drink container. It contains three C-cell batteries, a warming element and a fan. A bottle of deer scent with a wick inserted in its top is screwed into the bottom of the Scent Drifter. The unit is hung in a tree, the switch is turned on and the deer-attracting scent begins to waft on the wind.

The first production run was for 30,000 units, which Housley is marketing through several outlets. “I’m not making any money yet,” Housley said, noting that is typical of new inventions.

Photo by Daily Citizen.

In Animals, Invention, Niche | 2 Comments

October 16, 2007 by Rich Whittle | 2 Comments

Star-Gazette:

Spend a private day with a master winemaker, learning how to blend flavors together to make your own personal, perfect wine.

Learn how to bottle the wine and design your own wine label for your private reserve. All-inclusive, exclusive experiences like these are among the newest trends in tourism.

“People aren’t just looking to go wine tasting, they are seeking a more in-depth experience, something they can brag to their co-workers about when they return to the office,” says Finger Lakes Wine Country Tourism Marketing Association President Morgen McLaughlin.

Another niche tourism market the area is embracing is the new ExploreNYArts.com, said Pat White, communications manager of the Steuben County Conference & Visitors Bureau. This endeavor includes not only authentic Tiffany windows found in the region, but also American art and culture.

The new arts trail is a joint effort by tourism offices in Steuben, Ontario and Cayuga counties and is underwritten through a grant called Explore NY. It offers sites and activities grouped by themes such as teacup, front porch and glass.

“We realized that our customers are very similar. The target customers are identical. We looked at common themes and threads. For instance, Tiffany windows and design are something all three counties have,” Coleman said.

Photo by MSDesigns.

In Niche, Tourism, Trends | 2 Comments

October 16, 2007 by Rich Whittle | 0 Comments

Kiplinger:

Many people would like to be self-employed but fear the risk — with good reason. Within five years, half of new businesses are out of business.

Ironically, you’re particularly likely to fail if you follow such standard business school exhortations as “Innovate!” While such advice makes for interesting class discussions and may be appropriate for “intrapreneurs” inside deep-pocketed corporations, it puts the average entrepreneur at grave risk of going bust.

The key to maximizing your chances of success is to do the opposite of what is taught in business school:

1. Don’t innovate; replicate. Being a guinea pig is so risky: Your idea or its execution could easily be flawed, or it can be so new that the public isn’t ready for it.

2. Don’t seek status; avoid it. Many business school case studies focus on high-status businesses, for example, biotech or high-tech. But the higher a business’s status, the tougher its competition.

3. Invest little. Business schools intone:”It takes money to make money.” For the average entrepreneur, that’s wrong. If you’ve invested a bundle in starting your business, the nearly inevitable costly setbacks can be deadly. So, choose a business that requires only a small investment and then run it as cost-effectively as possible.

Read more.

Photo by Street Signs USA.

In Ideas, Psychology, Strategy | 0 Comments

October 15, 2007 by Angela Shupe | 0 Comments

PR Web:

Ten years ago three moms from San Diego were raising small children and noticed that there was limited television programming for preschoolers. Around this same time, they visited a friend’s farm and met an adorable young calf named Wilbur. Their kids fell in love with Wilbur and his farm, and the moms thought that this was the perfect setting for a preschool program.

The budding mom entrepreneurs, Kim Anton, Jill Luedtke and Tracey Hornbuckle (who had left full-time jobs to raise their children) then set up a production company in their hometown of San Diego. The moms created three children’s videos starring Wilbur the Calf and distributed the videos and Wilbur plush toys out of one of their garages. Wilbur videos were an instant success winning many awards and receiving rave reviews from educators, parents and the media.

With the video success came offers from major studios for a Wilbur TV show, but the mom creators would have to relinquish creative control and that was not an option. They wanted the Wilbur to remain true to their vision of a show that gets early learners excited about books and reading.

After an incredible ten years filled with seeking financial backing; researching television production, and distribution; and learning about puppet technology, WILBUR debuted this past April on Discovery Kids (11:00 a.m. ET) and TLC (7:30 a.m. ET/PT) during the award-winning, commercial free Ready Set Learn! block of preschool programming.

A new, fright-free Halloween episode of WILBUR airs Oct. 29 on Discovery KIds and on Oct. 31 on TLC. In this “Funny Dress-Up Night” episode, Wilbur and his friends are hosting a costume party of their own. Hilarious costumes abound, but Wilbur’s friend Dasha hasn’t found one yet and the party is about to start! Wilbur reads a story that helps Dasha learn that using your imagination can sometimes be the trick (or treat) that solves the problem.

In News | 0 Comments

October 15, 2007 by Angela Shupe | 0 Comments

The News Journal:

It was Tim Dull who actually sparked his wife’s decision to open her own business, Scrapbook Addicts.

“If you’re going to buy the stuff, you might as well sell it,” Judy Dull recalls her husband telling her.

Since she started doing scrapbooks as a hobby eight years ago, Dull has filled albums for her wedding, children and vacations. About a year ago, she took some of the die cuts used to decorate pages to craft shows, then rented space for her business in Crestline for six months.
Dull recently moved Scrapbook Addicts into the West Main Street location that formerly housed Liberty Communications. Brightly colored scissors, stamp pads, punches, die cuts — including custom school designs — stickers, albums, paper, embellishments, tools and tape are all for sale.

“I’m getting new stuff in every day,” Dull said, adding that items that she doesn’t stock can be ordered.

A resident of Shelby for 14 years, Dull graduated from Madison Comprehensive High School, where she studied marketing. She’s worked a few jobs here and there, but mostly spent time as a stay-at-home mom. Her favorite scrapbook is a special one she did for her son who passed away. Daughters Jessica and Jennifer are 11 and 9, respectively.

Image from Wikipedia.

In News | 0 Comments

October 15, 2007 by Angela Shupe | 0 Comments

Stuff.co.nz:

Visiting family in Fiji enlightened Ms Sanders to the potential for sun-safe swimwear in the notoriously pasty white English market.

Now nine years old, Lion in the Sun serves international markets from two global warehouses, and it has just started retailing in New Zealand out of a garage in Havelock North.

Selling UV-safe swimwear and hats for sunny climates, the company has nearly exclusively marketed its wares online, a strategy that fits with the jet set lifestyle Ms Sanders and her family lead.

Ms Sanders started the company in 1998 to fill time as a new mother. Since then, the business has grown by up to 30 per cent a year, and the shift back to New Zealand has not affected her management.

“It is a very flexible business to run. Basically, we can just click open our laptops and run the business from anywhere. Our customers don’t even notice.”

In Ecommerce, News | 0 Comments

October 15, 2007 by Rich Whittle | 0 Comments

Rhonda Abrams at Gannett News Service:

Employees are people, too. While that may appear obvious, some employers seem to treat their employees as disposable objects — easy to get, easy to discard, easy to replace.

Well, employees aren’t disposable. Sure, sometimes you have to fire someone who isn’t working out, and other times you’re going to have to lay someone off when the business no longer can sustain him or her. But if you have a lot of employee turnover, you’re wasting valuable time — and resources.

That’s why it’s critical to nurture and reward your employees. But that can be expensive. You may not be able to give raises as quickly as you or your employees would like or deserve.

Fortunately, over the years, I’ve come up with a number of fun or meaningful ways to reward employees that don’t cost a lot of money:

• Birthdays.
• Well days.
• Employee of the Week.
• Extra time off.

For more ways to reward employees, go here.

Photo by MSDesigns.

In Employees, Healthcare, Operations | 0 Comments

October 15, 2007 by Rich Whittle | 1 Comment

Central Valley Business Times:

Just finding a niche for your business will not guarantee success, says Susan Friedmann, author of a new book on developing niche businesses.

You still have to “own” the niche in part by becoming the expert on your niche rather than a generalist.

Ms. Friedmann’s book, “Riches In Niches: How to Make It BIG in a Small Market,” details seven steps for niche success.

“The goal of the whole book is to be the expert,” Ms. Friedmann says. “One thing that I tell people is that when you’re looking at a niche market, your focus should always be on how can I be the expert, the go-to person that people will come to for whatever kind of information, service, [or] product that you’re selling.”

Much of the book is developed from her own 18 years running a niche business — helping companies get the most out of attending tradeshows and industry events, she says.

Photo by
Central Valley Business Times.

In Niche, Strategy, Success | 1 Comment

October 15, 2007 by Rich Whittle | 1 Comment

Reuters:

A German scientist has come up with a solution for snoring — a computerized pillow that shifts the head’s sleeping position until the noise stops.

Daryoush Bazargani, professor of computer science at the University of Rostock and the pillow’s inventor, was displaying a prototype of his pillow at a health conference in Germany.

“The pillow is attached to a computer, which is the size of a book, rests on a bedside table, and analyses snoring noises,” Bazargani told Reuters.

“The computer then reduces or enlarges air compartments within the pillow to facilitate nasal airflow to minimize snoring as the user shifts during sleep,” he said.

Photo by Reuters.

In Health, Invention, Niche | 1 Comment

October 15, 2007 by Rich Whittle | 0 Comments

Inc.:

For many entrepreneurs, growing a business from scratch is akin to raising a child — which is perhaps why so many are reluctant to let go, according to a new survey.

Of 201 business owners whose companies have at least $10 million in annual revenue, 32 percent said they have no plans for choosing a successor, according to the survey conducted by GFK Roper Public Affairs for SunTrust Bank Private Wealth Management.

While 44 percent plan to pass their business on to a family member or promote someone within the company, only 14 percent plan to sell their business to a third party.

In addition, about 70 percent of respondents expect they will remain tied to their business in some capacity — mostly as consultants or board members — even after handing over the reigns to new leadership, the survey found.

Photo by MSDesigns.

In Entrepreneurship, Strategy, Success | 0 Comments

October 15, 2007 by Rich Whittle | 0 Comments

Republican-American:

Yankee Invention Expo 2007 and Yankee Entrepreneur Workshops will be held on Thursday, Friday and Saturday, October 11 through 13, 2007 in Waterbury, Connecticut.

The Yankee Invention Exposition is a three day event where inventors can showcase their products to manufacturers, investors, venture capitalists, distributors, licensing firms, wholesalers/retailers and marketers.

Also exhibiting will be suppliers of services to inventors including prototypers, marketing experts, telemarketing companies, patent attorneys, fulfillment companies and industrial designers.

Entrepreneur Workshops covering basic skills will be available. Yankee Entrepreneur Workshops will be conducted Thursday afternoon, during Friday and Saturday mornings prior to opening of the exhibits, and during the showing of the exhibits.

The workshops will cover many subjects of interest to inventors and entrepreneurs. The workshops will be widely publicized and tickets sold to the public. Exhibitors will receive free admission to the workshops.

For more info, go here.

Photo by Yankee Invention Expo.

In Competition, Ideas, Invention | 0 Comments

October 13, 2007 by Ty Tribble | 0 Comments

 Tech News World

Research firm Garter cited several things that eBay “got right” with the $2.6 billion buy of Skype. However, some of the expected synergies from the Skype buy never materialized. “Is Skype a viable entity, is it a valuable?” asked Will Stofega, research manager for VoIP services at IDC. “Yes,” he told the E-Commerce Times. “Is it worth $2.6 billion? Probably not.”

Online marketplace eBay (Nasdaq: EBAY) paid too much for the Internet phone service Skype , but its head was in the right place when it made the buy, according to a report released Tuesday by a major technology research firm.

In Ebay & Online Auctions | 0 Comments

October 13, 2007 by Ty Tribble | 0 Comments

ECommerceGuide 

Who Are The People In Your (eBay) Neighborhood?
Taking us back to the days when Mr. Rogers was popular, eBay introduced Neighborhoods, a community-based space organized by popular items and searches. Neighborhoods are designed for members with a very specific interest in mind, and lets shoppers join a specific neighborhood to find like-minded eBay members and contribute to that specific topic discussion board.

Neighborhoods is currently made up of a wide range of groups, including one for Stephen King, Coffee Lovers, Custom Motorcycles, Computers and Shoe Heads — a place where shoe fanatics can channel their inner Imelda Marcos.

In Ebay & Online Auctions | 0 Comments

October 13, 2007 by Ty Tribble | 0 Comments

 Auctionbytes

PayPal will roll out a risk reduction program for eBay sellers in the U.S. and Canada over the next few months. PayPal first announced the Payment Review program in June at the eBay Live conference. PayPal said the program is an early-warning system designed to help protect sellers from fraudulent payments.

Payment Review is automatic (eBay sellers do not have to opt in to the program). When PayPal’s systems detect a high-risk payment, it will send the seller an email alert within minutes advising them that payment has been put into a Pending status while it investigates. Payment Review investigations will typically take up to 24 hours to complete, according to PayPal.

In Ebay & Online Auctions | 0 Comments

October 12, 2007 by Angela Shupe | 0 Comments

PR Web:

It is a well known fact networking is an essential part of business. It is critical in making new contacts and spreading the word about yourself and your company. Mom’s groups usually consist of mommy clubs or play groups, but none focus specifically on moms in business — until now. The Business Moms Network enables a diverse range of business-minded women who are also moms to talk, mingle and do business in a relaxed yet professional atmosphere.

The Business Moms Network brings together business women and entrepreneurs from the frontlines of the battle of balancing work and family. Calling on the expertise not only of other successful moms in business, but also local entrepreneurs — both men and women, this unique platform gives this group a comfortable and fun venue to gain business insight, make important contacts and brings together career-minded moms who work in the corporate world or have or want to start their own business.

This month, they will hear local entrepreneurs Teresa Findlay and Erika Pantages speak. Selling to the likes of Halle Berry, Angelina Jolie and Brooke Shields and picking up press in magazines like InStyle and People, these women know how to make Dirty Laundry successful and now they’re going to help other women do the same.

The Business Moms Network believes in purposeful living. “We come together in real and virtual space to share stories, ideas, encouragement and even the mom-related mishaps we deal with on a daily basis. We help each other stay motivated and on track because we know the harsh realities of owning your own business,” says Karen Percy, founder of BMN and mompreneur. “We know that waiting for the “ifs” will keep you undiscovered and probably broke. That neat little home office will become just another playroom faster than you want to know. We’re confident women have higher aspirations than that!”

Logo from Business Moms Network.

In Networking, News | 0 Comments